Jonas Forshell

Experienced Product Owner

This website: building my portfolio as a working product

Built this portfolio from scratch with AI as a building partner, using the work to test tone, structure, UX detail, and delivery thinking.

Problem

I did not want a portfolio that felt like a cleaned-up CV or a template with my name dropped into it.

I wanted a working product that could show how I think, what I have built, and how I like to shape the awkward space between idea, logic, wording, and delivery.

That mattered for two reasons. First, the site needed to sound like me rather than like generic portfolio language. Second, I wanted a place where I could keep my product sense active by building, testing, fixing, and refining something real.

Illustrated overview of the portfolio homepage with hero and work example cards
The homepage needed to feel clear and deliberate without slipping into polished-but-generic portfolio language.Open full-size image

Approach

I built the site from scratch with AI as a fast building partner, while I stayed responsible for tone, scope, hierarchy, and what deserved to stay.

The practical loop was simple:

  • write or rewrite a section
  • see it in context quickly
  • click through the page properly
  • notice what felt off
  • refine the wording, spacing, or logic

That made the work faster, but it did not make the judgement automatic. AI helped me get rough ideas into the browser early. The useful part was being able to react to something real instead of discussing an abstract outline for too long.

What I built

The site became a small system rather than a single page.

It includes:

  • a homepage that explains how I use prototypes and where I fit best
  • an examples section for practical product work, redesigns, and AI-assisted building
  • an about page that gives the longer version of how I work and why
  • a content structure that makes it easy to keep adding examples without rebuilding the whole site each time

The pages had to work together. The examples needed to support the claims on the homepage. The about page needed to deepen the story without turning into corporate profile copy.

Illustrated examples page showing a one-column list of practical work examples with thumbnails and tags
The examples page stayed intentionally editorial: enough room for context, not just a grid of project tiles.Open full-size image

What I kept refining

Most of the useful work sat in the refinement rather than the first draft.

I kept adjusting the pace of the pages, the wording of headings, the order of examples, and how much detail each section should carry before it became too much. Some changes were visual. Some were structural. A surprising amount was just about making the tone feel more human and less rehearsed.

I also used the site as a place to keep smoothing rough edges: fixing bugs, tightening copy, improving navigation, checking mobile layouts, and removing little pieces of friction that would quietly make the experience worse.

This is one of the reasons I think building matters for product roles. Once you click through something properly, you notice the unclear transitions, the missing states, the parts that technically work but still feel wrong.

What I learned

This site reminded me that AI is fast, but judgement is slower.

It is easy to generate sections, layouts, and variations quickly. The harder part is deciding what actually sounds true, what belongs on the page, what is trying too hard, and what still needs another pass. That is where the work still feels very recognisably like product work.

It also reinforced something I already believed: building real things helps me stay sharper as a Product Owner. It keeps my eye on detail, makes trade-offs visible, and gives me a more grounded sense of what is awkward, what is clear, and what still needs simplifying before other people have to carry it forward.

I do not see this kind of work as replacing engineering or design. I see it as a practical way to make ideas testable earlier and have better conversations with the people who will take the work further.